Category: hockey
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Why a Communications Strategy is imperative
Man, that sounds boring. Bear with me, okay? Whether you are running a business, employed as a writer or PR or communications staff, or whether you’re running or managing a minor sports team, a dance troupe, or a non-profit, you need a communications strategy. This might be as simple as “I have everyone’s email and…
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Back-a-gain
Ha! Did you see what I did, there? I said “Back-a-gain”, which is a pithy take on “bakugon”, which are overpriced, cheap, ridiculously silly collectible dolls action figures based on an over-budgeted, badly-written, ridiculously silly television programme. Brilliant. You may or may not be able to tell that Yours Truly spent some time in a…
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Weekends are for mooks
Game 1 : Lions 2, Panthers 3. Lions outplayed the Panthers for the final two-thirds of the game, and some rather suspect officiating during the last minute of the game had one of the Lions’ assistant coaches a little hot under the collar. cenobyte has devised a plan by which the puck is substituted for…
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On the road again
I read this thing once, some kind of email meme, that started out: “You know you’re a hockey parent when…” and one of the lines in that email was, “the parents of your child’s friends think you’re kidding when you tell them that your child is available for a sleepover between April and September”. Sadly,…